This September 2025 highlights wrap cuts straight to what mattered on streaming: the best new movies and shows that trended, the festivals that drove watchlists, and the awards that spiked searches. It’s a tight, fact-checked summary with quick links to the most useful guides we published through the month.
Biggest New & Trending Titles (Movies)
1) Article 370 (Hindi, 2024) — Political thriller with teeth
Our release guide and explainer broke down why this tense drama climbed the watchlist in India through late September. The theatrical release was on February 23, 2024, and the title surged again with timely interest in statecraft stories.
• Read: Article 370 (2024): A tense political thriller and the weekly OTT lineup
2) House Mates (Tamil, 2025) — New horror entry
Part of our horror slate alongside The Bhootnii and Jarann. We flagged it in our “New on platform: Horror that actually delivers scares” list.
• Read: Horror Movies—House Mates, The Bhootnii, Jarann & more
3) Mrigaya: The Hunt (Bengali, 2025) — Neo-noir buddy cop, announcement & guide
Picked up momentum the week of final trailer drops; our piece consolidated cast, runtime and where-to-watch details.
• Read: Mrigaya: The Hunt—release date, cast, plot, runtime, trailer
4) Sumathi Valavu (Malayalam) — OTT release confirmed
A clean all-in-one with date, cast, plot and streaming link helped this find its audience fast.
• Read: Sumathi Valavu OTT Release—date, cast, plot, where to watch
5) Fussclass Dabhade (Hindi, 2025) — New release + explainer
Our compact guide covered plot, primary cast and reviews snapshot to set expectations.
• Read: Fussclass Dabhade—plot, cast, release, reviews, where to watch
New & Returning Series That Popped
Kammattam (mini-series) — Word-of-mouth winner
We published the cast/episodes guide and a no-spoiler review that called it the “silent killer of OTT.”
• Read: Kammattam—cast, episodes & OTT guide and Kammattam review
I’m Not a Robot (K-drama, Hindi) — World Hits campaign (free window)
The original series aired in Oct–Nov 2019 in Korea; our Hindi watch guide explained the dub, episode count, and how to stream during the “World Hits” push.
• Read: I’m Not a Robot (Hindi) — cast, episodes, story, watch guide
TV: Weekly Recaps That Drove Search
-
Jagriti — Three recaps captured the gaslighting arc, betrayal beats, and a late-month twist.
• Read: Sep 12–18, Sep 18–25, and earlier weekly update -
Jaane Anjaane Hum Mile — September’s turning points landed well with daily viewers.
• Read: Sep 12–18 and weekly recap -
Tumm Se Tumm Tak — Festival-season spikes tracked with temple and truth-night beats.
• Read: Sep 12–18 and weekly recap -
Vasudha / Saru — Both shows saw strong late-month interest due to festival promos.
• Read: Vasudha Sep 18–25, Saru Sep 18–25
Festivals That Shaped Viewing
Onam (Kerala) — Early September
Thiruvonam fell on September 4–5, 2025 (Nakshathram window). Our Onam curation focused on Malayalam films with distinct cultural textures.
• Read: Onam Special—7 Malayalam movies that celebrate Kerala’s soul
Shardiya Navaratri (India) — Sept 22 to Oct 1
We announced a 9-day “Navaratri Free” window for on-air TV shows and launched ZEE Apnotsav – Watch & Win during the same period, dovetailing with national celebrations. Multiple outlets list Navaratri 2025 as Sept 22–Oct 1 (Dussehra Oct 2).
• Read: Navaratri Free—official announcement and ZEE Apnotsav—Watch & Win
Durga Puja (Bengal) — Late September build-up
We previewed Pujo Parikrama Live with how-to-watch details for October’s live coverage; the interest surge started in the last September weekend.
• Read: Pujo Parikrama Live—how to watch online
Awards Pulse That Drove Discovery
77th Primetime Emmys (US TV) — Sept 14
Winners announced on September 14, 2025 at the Peacock Theater, Los Angeles, with Creative Arts on Sept 6–7. Our cheat sheet focused on what to stream locally.
• Read: Emmy Awards 2025—who won & why it mattered
71st National Film Awards (India) — Sept 23 ceremony
Winners honored at Vigyan Bhawan, New Delhi, on September 23, 2025; announcements came August 1, 2025. Our winners-on-platform post spotlighted Hanu-Man, The Kerala Story, and Sam Bahadur.
• Read: National Film Awards 2025 winners to stream now
Star Birthdays That Spiked Searches
-
Pawan Kalyan — turned a year older on September 2; our listicle mapped 10 defining films.
• Read: Pawan Kalyan Birthday Special—10 iconic movies -
Mammootty — celebrated September 7; our birthday feature highlighted his evergreen picks.
• Read: Mammootty at 74—10 unforgettable movies - Ranbir Kapoor — celebrated September 28; our feature highlighted his picks, which built a modern icon.
• Read: Ranbir Kapoor Films: 10 Must-Watch Movies That Built a Modern Icon
Quick “Add-To-List” Packs
-
War & political thrillers: Article 370, plus our Hindi War Movies list.
• Read: Hindi War Movies—From Uri to Article 370 -
Festive binges: Onam Malayalam picks; Navaratri free TV shows lineup.
• Read: Onam Special, Free TV Shows round-up -
Horror weekend: House Mates, The Bhootnii, Jarann, Demonte Colony 2 (Tamil).
• Read: Horror Movies that actually deliver scares
FAQs
1) What are the biggest September 2025 highlights on OTT?
Article 370, House Mates, Kammattam, Mrigaya: The Hunt, plus festival-driven TV recaps and Navaratri/Onam specials.
2) Which September festivals influenced viewing the most?
Onam (Thiruvonam: Sept 4–5), Navaratri (Sept 22–Oct 1) and Durga Puja build-up.
3) What award shows happened in September 2025?
The 77th Primetime Emmys (Sept 14) and the 71st National Film Awards ceremony (Sept 23).
4) What’s a quick political-thriller pick from September?
Article 370 (release: Feb 23, 2024) surged again this month.
5) Which Malayalam curation should I use for Onam-flavoured cinema?
Our Onam Special list of seven Malayalam films.
6) Did any K-drama trend with a Hindi dub?
Yes—I’m Not a Robot; original Korea run Oct–Nov 2019.
7) What were the headline winners at the National Film Awards 2025?
Ceremony on Sept 23; see complete list and platform picks in our winners post.
8) Are there free streaming windows linked to festivals?
Yes—our Navaratri Free campaign opened on-air TV shows for nine days. (Sept 22–Oct 1 window aligns with festival dates.)
9) What should I watch if I liked Article 370?
Use the Hindi War Movies list for adjacent high-tension picks.
10) Any birthday-driven watchlists this month?
Pawan Kalyan (Sept 2), Mammootty (Sept 7) and Ranbir Kapoor (Sept 28) feature with curated filmographies.
Final Take (30-second summary)
If you only have time for five things from the September 2025 highlights:
-
Movie: Article 370 (Hindi political thriller).
-
Series: Kammattam — tight mini-series with strong word-of-mouth.
-
World Hits (dub): I’m Not a Robot in Hindi.
-
Festivals: Onam (Sept 4–5), Navaratri (Sept 22–Oct 1) with Navaratri Free & Apnotsav promos.
-
Awards: 77th Emmys (Sept 14) and 71st National Film Awards ceremony (Sept 23) to guide prestige picks.
Bio of Author: Gayatri Tiwari is an experienced digital strategist and entertainment writer, bringing 20+ years of content expertise to one of India’s largest OTT platforms. She blends industry insight with a passion for cinema to deliver engaging, trustworthy perspectives on movies, TV shows and web series.
