Lights, camera, action! ZEE5 just dropped a bombshell in the streaming world with its dazzling launch event for ZEE5 Add-Ons in the US. The streaming giant has gone into overdrive, adding several smaller Indian streamers to its newest Add-on service. With this move, ZEE5 continues to reign supreme as the top South Asian content aggregator in the US and other global markets. Let’s take a sneak peek into the ZEE5 Add-Ons launch event, a star-studded extravaganza that’s set to redefine the streaming landscape!
ZEE5 Add-Ons Launch: A Star-Studded Affair
Amidst the glitz and glamour of Bollywood stars and industry heavyweights, ZEE5 unveiled its master plan at a major event in Mumbai, India. Numerous celebrities from various cinematic backgrounds graced the event and became a part of ZEE5’s grand launch event. Some popular names from the industry in attendance were Manoj Bajpayee, Ameesha Patel, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, Sharad Kelkar, Karan Wahi, Surbhi Jyoti, Dheeraj, Dhoopar, and Shriya Pilgaonkar.
Aggregation Magic: The Big Announcement Uniting South Asian Content
The game-changing move by ZEE5 brings together a powerhouse lineup of South Asian streaming services under one roof. The ZEE5 Add-Ons were unveiled at the Mumbai event by Amit Goenka, President of Digital Businesses & Platforms at ZEE Entertainment Enterprises, and Archana Anand, Chief Business Officer of ZEE5 Global.
Amit Goenka highlighted the vision behind this move, stating, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour.”
“With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content,” added Goenka.
Archana Anand emphasized the significance of these ZEE5 Add-Ons saying, “The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market. Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”
“As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs.” concluded Anand.
The Price Tag: What’s It Going to Cost You?
The ZEE5 Add-Ons, featuring Simply South, Oho Gujarati, Chaupal, NammaFlix, Epic On, and iStream, mark a shift in the streaming paradigm. This ingenious move allows users to access a plethora of new content on ZEE5 across various Indian languages, seamlessly integrated into one platform. Moreover, ZEE5 is offering these Add-Ons at a steal-deal! With monthly subscriptions ranging from $1.49 to $4.99, viewers get exclusive access to flagship shows like “Mark Antony,” “Vitthal Teedi,” “Tatlubaaz,” “Mastaney,” “Stalker,” and “Me Myself And I” among others.
Coming of Age of South Asian Entertainment: The Time is Now
During the ZEE5 Add-Ons launch event, a riveting panel discussion titled “Coming of Age of South Asian Entertainment: Our Time is Now” took place. Anupama Chopra moderated this engaging dialogue, joined by acclaimed actor Manoj Bajpayee, visionary filmmaker Vishal Bhardwaj, Oscar-winning producer Guneet Monga, breakout star Pratik Gandhi, and ZEE5 Global’s CBO, Archana Anand. The panel delved into the increasing supremacy of South Asian content, exploring its newfound prominence, the evolving art of storytelling, perspectives on the South Asian diaspora audience, and personal aspirations regarding crossing over into global entertainment realms.
Conclusion: The Future Looks Bright
With its star-studded launch event and innovative approach to content aggregation, ZEE5’s Add-Ons have set a new benchmark in the streaming realm. As they continue to captivate audiences with diverse content and exciting programs, one thing is clear – ZEE5 Add-Ons are here to revolutionize the way we experience South Asian entertainment! So, if you’re a fan of regional content, you know what to do now. Simply download the ZEE5 app, get a premium subscription, and choose your preferred ZEE5 Add-on.
The introduction of ZEE5 Add-Ons is heralding a new era in the world of streaming. As ZEE5 Add-Ons pave the way for an inclusive entertainment experience, viewers can look forward to enjoying a bunch of regional movies on ZEE5 as they get a kaleidoscope of South Asian content right at their fingertips!
